One of the most important things that you can establish early on in your website’s life is a very solid mailing list. There are many reasons to do this which I will get to below, but the main reason is to market to those individuals in the future. There are a number of different services that you can use for bulk mailing and managing mailing lists, which include two of the most popular in AWeber and MailChimp.
Having a mailing list is great, but making the most out of it is even more important.
Reason One: Direct Line of Contact
Having a direct line of contact to your readers is so important, and the only real way to do that online is through email. Email is one of the most frequently used and checked things people do on their computer, and getting your content in their is even more important. It is a direct line of contact between you and your readers. A mailing list will also give you a way to go to your readers instead of having your readers come to you. Basically it can be used as a free advertisement for your website right to their inbox.
Reason Two: Marketing Other People’s Products
As an affiliate marketer or just as a friend, you can market other people’s products to your list. An example would be if you have a pizza blog and you found a website that had an affiliate program for pizza lover’s book. You could sign up, and start advertising their product on your website. With an email list, you can go one step further. You can have your normal newsletter like always, but you can throw a small advertisement into the email with the pizza lover’s book into the email and mail it to your list. This brings a whole new element to your marketing capabilities and could help you drive more traffic through your link.
Reason Three: Promote Your Other Brands
If you have more than one web property or brand, you can easily email your other site’s lists and get them the information that you want on your other products. If you are launching a new eBook you may email all your lists to notify them so they can pre order it for a discounted price, etc.
As you can see the possibilities are really endless on the ways you can leverage your mailing list, so get creative and see what works.
